Marketing in the new paradigm means not only casting out old ideas and strategies but also employing experience marketing technologies combined with Integrated Marketing tactics.
Premier Displays & Exhibits has pioneered a new system of maximizing experience marketing ROI by providing a way to measure the success of a marketing program through intensive data mining and event lead capturing.
In the current marketing climate mass media is dead and widely fractured audiences pose complex challenges to marketers across the globe. Conventional wisdom is obsolete and demographics once thought to fit within several crisp, clean packages are now split into an elaborate multitude of groups impossible to reach with any one marketing solution. With this in mind the potential for tailoring a marketing campaign to each individual group and reaching out to them with lightening speed has never been greater.
The fracturing of mass media has rendered the modern experience marketing program more relevant today than ever. The ability to connect with a qualified target audience in one insertion often means employing an experience marketing program at a trade show or similar event. In a down economy a trade show yields a Greater Return of investment than any other potential application; economic factors like lower attendance at a trade show can actually be a benefit rather than a curse when only qualified decision-makers are likely to attend in a down economy.
When marketing budgets decline the need for measured results increases. A decreasing number of leads cultivated at an event calls for a solution that not only captures all show leads but also mines additional data for targeted usage by a sales team. Our Fusion ROI: Capture & Manage products solve this challenge in a seamless way.
Our in-booth Fusion Integration products allow you to:• Present an interface through which your message & content is delivered to your target in a fully customizable way
• Collect and capture actionable data from prospects
• Produce a profile of each individual attendee based on their interactions with the interface for an intensely targeted response
• Compile an extensive database of attendee data for real-time usage and residual usage by anyone within your organization at any time across the globe
Our Fusion ROI products are fully customizable to fit any strategy. request a Fusion ROI program evaluation today.